More and more businesses are seeking to digitally transform their organisations to meet the ever increasing demands and expectations of the modern, technically sophisticated customer. But few are prepared for the internal disruption this causes throughout the entire enterprise, which is why culture change and change management is so important.
For digital transformation to be successful, businesses need to adopt agile methodologies, processes and working practices. Becoming an agile business requires a cultural change. Similarly, as digital transformation is largely driven by the changing demands and expectations of customers, customer-centric strategies are a must and successfully developing and implementing these new approaches requires a more integrated and fluid organisation.